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  • Aryna Sabalenka’s “Nike x Tiger” icon shows the growing trend of the custom logos in tennis
    15th Apr 2026

    Aryna Sabalenka’s “Nike x Tiger” icon shows the growing trend of the custom logos in tennis

    devonzhao.com
  • US No.1 Taylor Fritz became the 2nd Men’s BOSS brand ambassador
    5th Aug 2025

    US No.1 Taylor Fritz became the 2nd Men’s BOSS brand ambassador

    devonzhao.com
  • Emirates airline “won” the most traditional grand slam — a multi-year partnership deal between Emirates Airline and Wimbledon Championships
    5th Mar 2024

    Emirates airline “won” the most traditional grand slam — a multi-year partnership deal between Emirates Airline and Wimbledon Championships

    devonzhao.com
  • Ons Jabeur is expected to sport Kayanee apparel throughout tournaments over the next five years
    4th Mar 2024

    Ons Jabeur is expected to sport Kayanee apparel throughout tournaments over the next five years

    devonzhao.com
  • Former career aces record holder Ivo Karlović announced retirement from tennis
    23rd Feb 2024

    Former career aces record holder Ivo Karlović announced retirement from tennis

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  • Cameron Norrie has been officially signed as a Waterdrop Athlete
    19th Feb 2024

    Cameron Norrie has been officially signed as a Waterdrop Athlete

    devonzhao.com

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Welcome to Devon’s blog — exploring the stories, people and ideas that make tennis more than just a game.

From player brands and fashion to sponsorships, marketing, partnerships and the tournaments behind the sence, we look at the world of tennis off the court.

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