With the rising of the popularity and achievement of professional tennis player Aryna Sabalenka, you might have already noticed that an eye catching custom Nike logo appeared on current world No.1 female tennis play in the world – Aryna Sabalenka ‘s tennis bag and her tennis shoes since French Open 2025.

Nike has cleverly incorporated the tiger motif, reflecting Sabalenka’s own iconic tiger tattoo on her left forearm. She was asked the story of her tiger tattoo in a post match interview, she explained:

“Well that was one month before 18, and I was born the year of tiger, I was literally dreaming for six month for getting a tiger tattoo. After 6 monthS, you know what I have to get it down. It is a reminder of never give up , just stay aggressive , stay hungry, push your self no matter what happen in your life “

At the beginning of 2025, there is only one tiger figure designed on her shoes but an more creative and integrated “Nike Tiger “logo curved on her shoes since Roland Garros 2025.

In the meantime, the same “Nike Tiger” logo has been printed onto her exclusive Nike hand bags.

Wilson, one of the biggest sponsors of Sabalenka, definitely did not miss the promoting opportunity; they brought up the eye-catching Blade 98 v9 “Fighter Edition”, which was co-designed by Sabalenka to the 2025 US Open.

Wilson stated this limited Sabalenka version Blade98 was “Made for the fight. Built to conquer“

There were only 1,000 limited edition racquects were released globally and were sold out immediately once they went online.

Apart from that, Wilson also launched an exclusive “tiger pattern” tennis bag for Aryna Sabalenka, designed to complement the extremely limited-edition racquets released for the 2025 US Open. However, this tennis bag was not made available for sale, meaning customers cannot purchase it through official Wilson stores.

Clearly, current WTA world No. 1 and four-time Grand Slam champion Aryna Sabalenka has attracted major brands such as Nike and Wilson to develop exclusive product lines for her, highlighting her status as one of the most marketable athletes in Women Sports today.

Similarly, another Nike athlete and current ATP world No. 2 Jannik Sinner has his own signature logo inspired by another animal—the fox. Nicknamed “Fox” during his school years, Sinner introduced the story behind his personal fox logo in 2023.

At the start of the 2025 season, Jannik Sinnerwas spotted by photographers wearing a pair of custom Nikeshoes featuring his personal fox logo during the Australian Openin January.

While Sinner has been offer his own nike outfit line, Nike has slown down the process of officially launching the “JS “logo to be printed on his NIKE tennis kits since 2025.

However, of his Sinner’s racquct sponsor – HEAD has officially released the J.Sinner x HEAD Pro Racquet Tennis Bag XL . His exclusive Fox log could be easily seen on this designed bag with a Italian flag representing his home country.

While Jannik Sinnerhas been offered his own apparel line by Nike, the brand has slowed down the process of officially launching the “FOX” logo on his Nike tennis kits since 2025.

However, his racquet sponsor, Head, has already released the J. Sinner x HEAD Pro Racquet Tennis Bag XL. His exclusive fox logo is prominently featured on the design, alongside the Italian flag representing his home country.

2021 US Open winner Daniil Medvedev has been a Lacoste athlete since 2019, Lacoste launched brand new personal logo for Medvedev since 2023 Australia Open. The logo consists with 4 symbols and is inspired by the codes of gaming.

“The logo for this collection is something I’m really proud of. It perfectly reflects all my passions. It was a true team effort with the Lacoste creative studio. I definitely want to deliver better tennis with this new custom silhouette.” – Daniil Medvedev

He illustrated the excitement of the unique design of his exclusive brand logo , which allows him to express his passion and personality both on and off the tennis court.

Since then, Daniil started to wear his personal Lacoste collection on court.

Obviously, people will always easily remember the iconic personal logos form Roger Federer, Rafael Nadal, Novak Djokovic, Andy Murray, Naomi Osaka, Serna Williams, Maria Sharapova. After the the golden era, seems like it will take some time to wait for the next Pioneer in both WTA and ATP, but apprenantly some top players have started to take the first step, collabrating with their sponsors to explore their personal brand. For the sponsored players, they might have to be special enough to persuade a brand invest fund to design and brand a player. As in return, it could Stimulate consumption on the specific player’s collection and bring positive responses, revenue to the brand as well as more attention, interests on tennis players; For the non sponsored athletes, the budget is the biggest test,Anastasia Pavlyuchenkova has also been working on her own designed tennis dress, however, without the brand halo effect, the clothes manufuction process behind the sence, the frenquency of the outfit update, it makes every step even harder and slower. Owning a custom logo also helps their life long career including their post retired life, Serena Williams has been from an Athlete turned Entrepreneur, built and found ed her own WYN BEAUTY line, Federer, Nadal and Djokovic have built their foundation and businesses, Naomi Osaka owns her exclusive Nike on and off court men’s and women’s collection and offered opportunities to design her creative outfits by Nike. Recently, some voices mentioned that tennis players should be wearing the dresses with their names on like the footballers and badminton players, which make it more recognisable. And some players have been given some designed practice t- shirt with their last name on, however, a meaningful branded logo which contains the symbol of the name might work better that attach pure names on players T shirts?

Interestingly, one of the most phenomenal Nike athletes – Carlos Alcaraz, has not been revealed his custom logo by far, will it be far from his logo debut? There were some rumours among Carlos logos

Interestingly, one of Nike’s most phenomenal athletes, Carlos Alcaraz, has yet to unveil a personal logo. This raises the question—how long will it be before his icon finally makes its debut? There have already been rumours circulating about potential logo designs associated with Alcaraz.

Roland Garros 2026 will be soon, let’s see what NIKE has been planning for this super star.